London Fashion Week kicks off today, bringing a horde of stylish industry insiders flocking to our capital. Read on to find inspiration on how to dress up your off-duty denim and get the London look.

This season’s jeans are boyfriend cut, ripped at the knee or rolled up at the hem. Paired with elegant heels, classic leather bags and sleek separates, your casual weekend denim is transformed into a front row essential.

McQ Alexander McQueen Vivienne Westwood Burberry Frame

Frame Denim’s La Garcon jeans and a directional McQ Alexander McQueen sweatshirt are instantly given a sophisticated high-fashion edge when paired with super-high heels and a luxurious Burberry Brit trench coat.

If you can’t stray away from your skinny jeans, opt for a pair ripped at the knee such as Frame’s Le Jeanne style. A Joseph leather jacket will add to the tough London aesthetic whilst a feminine silk blouse creates a balanced look.

Shop our edit of quintessentially British designers.

Joseph Mulberry Joseph Frame