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NEW WOMENSWEAR BRANDS SS14

With the new Spring/Summer 2014 season comes a host of new and exciting womenswear brands to discover. Read on to find out who’s who at Flannels.

FRAME DENIM

London-based Swedes and brains behind fashion marketing firm The Saturday Group and INDUSTRIE magazine, Jens Grede and Erik Torstensson set it upon themselves to create the perfect pair of jeans. Solely produced in LA, Frame merges high quality Californian denim with timeless, wearable styles; from their staple skinnies to distressed boyfriends and extreme flares.

CASADEI

This iconic Italian brand have remained true to their heritage since Cesare, son of founders’ Quinto and Flora Casadei, took over in 1994. Keeping the classic in-house production techniques to create super high strap sandals and the famous Blade stilettos has transformed the company into the contemporary, celebrity adored footwear specialist that it is today.

Frame Casadei Mexicana Camilla Mara Hoffman

MEXICANA

With a fascination for cowboy boots and their rallying symbol of rock ‘n’ roll, adventure and freedom, Parisian brothers Lionel and Herve Benayoun launched a shoe brand to serve as a link between Europe and Mexico back in 1988. Today their embellished and embroidered western inspired footwear screams bohemian summer style and festivals.

MARA HOFFMAN

The New York designer launched her first ready-to-wear collection after studying at London’s Central Saint Martins back in 2000. Vibrant graphic and tribal-inspired prints, bold colour clashes and one-of-a-kind pieces have become synonymous with the label’s beach-style cover-ups, dresses, playsuits and swimwear.

CAMILLA

Whether you are thinking summer in the city or tropical paradise retreat, Camilla Frank’s collection is the essential wardrobe necessity. The Australian designer’s focus on women’s beachwear style offers a beautiful range of figure flattering handmade kaftans, maxi dresses, shirts and playsuits with intricate detailing in vibrant decorative prints.

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