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LONDON GUIDE


London Fashion week is in full swing. Whether you are currently hopping between shows or sat comfortably at home planning a trip to the Capital, read our guide to one of the world's most fashionable cities.

Where to stay?

Located in the heart of the West End, The Sanderson is perfectly situated for rushing to and from Fashion Week events and Oxford Street shops. Beautifully designed by Philippe Starck into a ‘surreal Cocteau-like dream world’, the striking 1950s building has been transformed into a work of art. Velvet thrones, hanging egg chairs, ornate stained glassed windows and lip-shaped sofas expertly clash interior styles whilst hinting at surrealist inspirations.

Where to eat?

Celebrate Fashion Week in style by treating yourself to the Prêt-à-Portea designer afternoon tea available at The Berkeley. Giving the traditional English afternoon tea a creative make-over, the menu offers a selection of cakes and pastries inspired by the world’s most famous designers including Dolce & Gabbana and Prada. Miniature savoury treats and an array of inventive teas are followed by the delectable deserts that change seasonally in sync with the latest catwalk collections and an optional glass of the finest champagne.

Where to drink?

Everyone with a connection to the fashion industry sips cocktails on the Sixth Floor of Shoreditch House during Fashion Week. Relax by the pool with a glass of wine or sneak away into the Secret Garden with a Soho Mule and enjoy the views of the city from above. The retractable roof, open fires and blankets provided will ensure that you stay warm and dry in the unpredictable London weather.

What to wear?

Anything goes in London; bright colours, bold prints and an eclectic aesthetic all appear in abundance in the capital. For a sleek Fashion Week style, look to Alexa Chung for inspiration. Representing a quintessentially British look, Alexa’s signature style entails peter pan collars, flat shoes and smock dresses – all of which have transpired into huge trends. Renowned for championing British designers, emulate Alexa’s style by pairing a classic Burberry trench with a statement dress and Valentino flats, accessorising with the latest Mulberry tote.

Don’t miss ...

British designer Matthew Williamson is expanding into a new era of his bohemian luxe designs; transferring his signature vivid colour palettes and ornate embellishments to a more tailored silhouette for his AW13 collection. Inspired by exotic locations far-flung across the globe, Williamson’s collection often focus around bejewelled dresses; worn by his muses Sienna Miller and Poppy Delevigne. Showing in London next week, expect to see a vibrant colour palette and a continuation into a more mature silhouette from the prolific designer.

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