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With #flannels12days we’ve already given you some style inspiration for Christmas on the slopes, some partywear essentials and our first Christmas wish list. Still spoilt for choice with our selection of designer brands? To help you decide which brand to browse, we have put together a brief description of some of our favourites. Read on to discover the back story of iconic Italian luxury brand, Gucci.

Infamous for its stature and elegance, Gucci is one of the most iconic designer brands of our time. Distinguished by its intricate double ‘G’ logo, luxurious fabrics and a rich colour palette, the Italian brand has gained recognition worldwide for its elegant womenswear, suave menswear and classic accessories lines.

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Founded in Florence in 1921 by Guccio Gucci, the brand has always prided itself on its quintessentially Italian style, traditional craftsmanship and opulent fabrics. Throughout the years, an array of movie stars and celebrities including Grace Kelly and Brad Pitt have been associated with the illustrious brand; adorning iconic pieces of collections past including printed silk scarves and debonair tuxedo suits.

Succeeding prolific and provocative designer Tom Ford, current Creative Director Frida Giannini has imprinted her own delicate feminine aesthetic into Gucci’s most current collections. Famously recently reinvigorating the brand’s iconic Flora print, Giannini effortlessly fuses the classic staples of the label with a seventies-inspired style that is unmistakably her own.

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Today, Gucci’s signature style combines classic prints, tailored profiles and plush fabrics. Accessories continue to be the brand’s true asset as ballerina shoes, leather gloves and the much-cherished handbag endure as must-have items for the fashionable female.

The classic canvas GG logo, traditional green and red web-stripe trim and horsebit embellishments remain staples of Gucci’s accessories collections; with bags remaining the pinnacle of each season, available in an array of shapes, sizes and styles. Sophisticated dresses, stylish jackets and delicate blouses all have a formal air in the womenswear collection whilst menswear concentrates on both logo-embellished polo shirts and sartorial suits.

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