Go to content
header
header header header header header
mobile header

12 DAYS OF CHRISTMAS - MCQ BRAND PROFILE

Continuing with our #flannels12days series of blog posts, our next brand focus is on McQ Alexander McQueen. Unveiled in 2006 as a sister line by the prolific British designer, McQ offers a ready-to-wear interpretation of the directional silhouettes and intricate prints associated with the mainline.

Current creative director, Sarah Burton ingeniously reworks elements of Lee McQueen’s iconic couture collections into her designs for McQ; subtly referencing the statement structures and vivid digital prints for which the late designer was renowned. Historical brand reference aside, Burton keeps each collection fresh and interesting, crafting her own legacy for the Alexander McQueen dynasty.

Inspired by McQueen’s Scottish heritage and London upbringing, a rebellious aesthetic has always set the brand apart from its contemporaries. Traditional Victorian attire, military uniforms and the diverse street culture centred around the music and arts scenes in the capital have inspired both McQueen and Burton’s designs.

McQ McQ McQ McQ McQ
Hotly anticipated during fashion week, McQ has been shown in fashion capitals around the globe to critical acclaim. Staple pieces to be expected from the womenswear collections include leather biker jackets, sculptural kaleidoscopically printed dresses and statement leggings. Little Black Dresses have a distinctive edge with prominent zips and peplum frills whilst simple T-shirts are given a twist with printed logos and vivid flashes of colour. The menswear range boasts directional jackets, boldly printed shirts and tailored denim. Luxe printed T-shirts and sweatshirts sit alongside sharply tailored formal jackets and luxuriously soft knitwear.

Accessories are a key focus of all McQ collections, with the razor blade motif featuring prominently throughout seasons on vividly hued silk scarves and bold leather and metallic cuffs. Statement sunglasses and a directional footwear line effortlessly complement the contemporary clothing.

McQ McQ McQ McQ McQ
Please read the terms and conditions when entering the #flannels12days competition.

Return TopTrackbackPrintPermalink

Comments

Got something to say? Join the discussion »

leave a reply

 [Quick Submit with Ctrl+Enter]

Remember my details
Notify me of followup comments via e-mail

alt text

| A Man's Guide

From what to wear for work to where to find the best whiskey, this is the man’s guide to life.

alt text

| Street Style

We hunted down the best dressed people at the world's biggest fashion events.

alt text

| Flannels Insider

Discover our ultimate guide to the best cities, restaurants and hotels the world has to offer.

alt text

| Brand Focus

We take a behind the seams look at the history of the worlds biggest fashion houses.

alt text

| Style Debate

Are you into print or plain, contempory or classic? Pick a side and join the style debate.

alt text

| TOP 10

From the best dressed to the best eateries, we countdown the top picks that you need to know.

FASHION FLASH BACK: THE ICONIC 1970'S

We take a look book at a decade that gave us Diane von Furstenberg’s wrap dress, The Battle of Versailles and Lynda Carter as Wonderwoman.

SAINT LAURENT UNCUT

As Anthony Vaccarello takes over at the helm of Saint Laurent, we take a look back at the history of one of the world’s most iconic brands to see what...

THE MET GALA

The 2nd May is the date that all fashionistas will keep highlighted in their calendars. Whether you are one of the select few attending, or simply watching...

5 WAYS TO WEAR GREEN

Whatever the shade, this season we are encouraging you to go green. This understated hue is everywhere this season and we show you 5 ways to wear SS16...

PUT A SPRING IN YOUR STEP

Put some spring in your step with the season’s latest shoe wardrobe updates. From the classic espadrille to cut-away sandals, we’ve got all bases covered...

follow us
Flannels social footer twitter
Flannels social footer facebook
Flannels social footer pinterest
Flannels social footer instagram
Flannels social footer pinterest
Flannels social footer wanelo