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Part of a new breed of creatives putting a contemporary spin on luxury fashion, London-based young designer Ashley Williams brings us a witty and nostalgic collection for SS17.
With her lifelong love of teen heartthrob River Phoenix present as a recurring theme throughout the collection, Ashley has teamed up with the legendary artist and designer Fergus Purcell to create the cupid motifs and ‘First Born’ text that runs prominent throughout her line.
Accessible and fun being the key ideas, the new collection pays homage to all things 80’s which is clear through the abundance of beading, neon motifs and oversized cuts.