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Balmain is one of the biggest fashion houses in the world, dating back to 1945. The brands signature ‘Jolie Madame’ style offered a startling contrast to the majority of womenswear available at the time, offering boldly feminine and opulent clothing that is mirrored in their style today.
Since appointing Olivier Rousteing as its creative director in 2011, Balmain has seen a meteoric rise in popularity, leading to the hysteria being dubbed Balmania.
This was set to continue with the launch of the brands new diffusion line; Pierre Balmain. The collection shows the signature of the Balmain brand with lots of easy-wearing rock tinged classics whilst reworking the classic star print into many of the designs.