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The brand Sartoria Tramarossa was created in 1967 by Urbano Chemello, where he turned his expert knowledge in tailoring to create luxury denim wear using then unheard of materials such as selvedge denim.
In 2003 Chemello’s sons decided to reinvent their father’s brand and began to produce tailored jeans under the name of Sartoria Tramarossa. The brand have created a collection entitled 24.7, designed with a new generation fabric that boasts with built in 'memory form' capability.