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In 1978, a young surfer from Australia took a trip to Southern California with a bag full of sheepskin boots and the beginnings of a lifelong endeavour. It was there that the UGG brand was born. The brain-child of Brian Smith, who wanted to capitalise on the casual lifestyle and relaxed crowd that the Californian beaches were renowned. Fusing Australian craftsmanship with a laid-back Californian approach proved a winning formula and the boots were an instant hit and began to far out reach the humble seaside beginnings.
By the late 1990’s the classic boots were an international success. The meteoric rise of UGG meant that the range quickly expanded to include a variety of footwear, accessories and apparel cementing the brand to iconic luxury lifestyle status.