Aveda Aveda blonde revival™ purple toning shampoo

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising.
Apply to wet hair. Leave in 1-3 minutes.
Rinse thoroughly.
Follow with blonde revival™ purple toning conditioner .
Toning results can vary.

TOP TIP: For extra lather, first shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo.

Neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. Low-lather shampoo developed to maximize toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair