The Gina brand was founded in London, 1954 by legendary shoemaker Mehmet Kurdash, the inspiration and self-professed muse was Italian starlet Gina Lollobrigida. Since its conception GIna has continued its legacy with luxury British handmade shoemaking and continues to ooze the glamour and luxury of its namesake. From stores in Knightsbridge and Mayfair, the brand made waves in the nineties fashion industry for their decadent alligator mules finished with 19-carat white gold buckles and accented with 36 princess cut-diamonds, acknowledged as the world's most expensive shoe for its time. The brand provides its elite Made in London craftsmanship and remains as a family-business with Mehmet's three sons currently at the helm. Discover rich Italian leathers and heavenly materials on mule and heeled styles, decorated with Austrian Swarovski crystals for premium luxury. Browse the Gina range, loved by princesses and movie stars for a glamorous red-carpet look.

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