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Ideal of Sweden

Swedish fashion and lifestyle brand Ideal of Sweden was established by founders Joachim Lindström and Filip Ummer in 2013. With a goal to create innovative products that make a difference in people's life, shop this season's coveted collection from Ideal of Sweden. Discover a plethora of the label's bags including crossbody and shoulder pieces, offering versatility to your wardrobe. The brand sticks to a neutral colour palette of black, white and beige complete with gold or silver accents and chunky chain details. From butter-soft leather to croc effect styles, shop the edit of Ideal of Sweden.

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