Style News



Flannels blog article
Designer Focus: A Bathing Ape

One of the world’s most influential streetwear brands? It’s a big claim. But one that A Bathing Ape – or BAPE as it’s known - has more than earned over the past 28 years.

Founded in 1993 by Japanese designer Nigo, the just-named Creative Director of Kenzo, A Bathing Ape has gained a cult-like following thanks to its playful take on street-style staples. Clothes so coveted that they’ve found themselves on the bodies of Pharrell Williams, ASAP Rocky and Rhianna, to name but a few.

Emerging from underground Harajuku – Tokyo’s most famously creative neighbourhood – A Bathing Ape is credited with cultivating the world of streetwear as we now know it. For many, it stands as the OG streetwear brand, paving the way for the ample low-key labels we love today.

With a knack for creating hype pieces that fans will – quite literally - queue around the block for, collections are made up of clever pieces, quality fabrics and basics that are anything but basic. Inspired by the Japanese saying, “A bathing ape in lukewarm water”, the name translates to mean someone who overindulges to the point of complacency. A brilliantly cheeky name for a fashion label if ever we heard one.

So, what should you expect from A Bathing Ape in 2021? Hoodies and sweats in bold graphics, flash colours and – as always - cheeky designs. Backpacks ft. their statement shark designs with cleverly placed zippers. T-shirts boasting the brand’s instantly recognisable logo. Shorts with their shark designs in strategic places. Pieces deserving of chilling in? Absolutely. But also threads that will see you through to the real world – and with cred.

Spotted a camouflage shark on the streets? Chances are it’s the work of BAPE. And a sign you should get one in your own collection, fast.