One of the world’s most influential streetwear brands? It’s a big claim. But one that A Bathing Ape – or BAPE as it’s known - has more than earned over the past 28 years.
Founded in 1993 by Japanese designer Nigo, the just-named Creative Director of Kenzo, A Bathing Ape has gained a cult-like following thanks to its playful take on street-style staples. Clothes so coveted that they’ve found themselves on the bodies of Pharrell Williams, ASAP Rocky and Rhianna, to name but a few.
Emerging from underground Harajuku – Tokyo’s most famously creative neighbourhood – A Bathing Ape is credited with cultivating the world of streetwear as we now know it. For many, it stands as the OG streetwear brand, paving the way for the ample low-key labels we love today.