One of the originals, Danish model-turned-influencer-turned-fashion-designer Anine Bing was ahead of the curve. With a strong follower base that were avidly replicating her every look, she made the move to set up her own self-named label and start creating the pieces she wanted to wear. And so, it turned out, did everyone else.
Nowadays, Bing has just shy of a million followers and a hugely successful LA-based brand, known for its cult sweatshirts, perfectly cut separates and effortless, everyday pieces with a distinctly rock ‘n’ roll edge. So much is her love for her own designs, that Bing now exclusively wears only her own label.
To celebrate the launch of Anine Bing at FLANNELS, Bing took us through a day in her life. From car tunes with her kids to the art of uniform dressing and the importance of finding those little moments for yourself, this is a day in the life of Anine Bing.