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11 CULT BEAUTY BUYS THAT ARE WORTH THE HYPE

Advanced Night Repair, Touche Éclat, Pillow Talk: these cult beauty products have serious sticking power.

WORDS: Hannah Dunn Photographer: Jane Doe UPDATED: 04.09.24

Each season, we get to grips with a whole host of new beauty products that deliver incredible results. But every now and again, along comes a beauty product with serious sticking power. From YSL’s Touche Eclat to the MUA favourite Charlotte Tilbury Pillow Talk, these are the cult beauty products that are worth every bit of hype. Stock up quick: they always sell out.

1. OLAPLEX NO.6 BOND SMOOTHER

When it comes to haircare, Olaplex is a fairly new but wildly popular brand. Its hero product? The No.6 Bond Smoother, a leave-in treatment designed to condition, strengthen, and reduce frizz. Plus, it speeds up blow-dry time so no more mad morning rush. Simply apply to the mid-lengths and ends of the hair and let air dry for a tousled look or blow-dry for a sleek and styled look.

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2. PATRICK TA DOUBLE TAKE CRÈMEAND POWER BLUSH

In recent years, the number of makeup artist brands has soared, but not all of them make the cut. One that does, is Patrick Ta. Top of our list? His Double Take Crème and Powder Blush. Featuring fun shades of pigmented cream and powder blushes, the packaging comes with a clever plastic protector over the cream to ensure no cross contamination. Contrary to the norm, Ta recommends applying the cream after the powder to create a creamy, dewy finish.

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3. AUGUSTINUS BADER THE CREAM

Augustinus Bader has become a word-of-mouth hit. With celebrity fans coming in thick, it’s landed every award going and has cemented its status as a cult beauty product. Featuring more than 40 different ingredients, it encourages the skin to heal and regenerate. The result? Fine lines are repaired, pores reduced, and skin is left bouncy, smooth and like you’ve just stepped out of the best facial of your life.

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4. NARS ORGASM BLUSH

The legendary blush that was first made famous in the ‘90s, NARS’s universally flattering, soft peachy pink flush is still one of the beauty world’s most loved products. With an undertone of fine gold shimmer, it buffs flawlessly into the skin to leave you with that – ahem – natural glow.

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5. LA MER THE MOISTURISING CREAM

Dubbed the holy grail of moisturisers – and the product that launched the entire brand - La Mer's The Moisturizing Cream is packed with a series of unique ingredients, including the brand’s nutrient-rich, slightly secret-recipe Miracle Broth. An incredible luxe cream that soothes, moisturises and helps skin self-regenerate. Fancy.

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6. ESTÉE LAUDER ADVANCED NIGHT REPAIR

If ever there was a product that everyone needs to have in their beauty cabinet, then the industry dubbed 'ANR' is it. Recently reformulated, the super product is a hardworking blend of all the skincare big hitters: squalene, hyaluronic acid, caffeine and vit B5, to name a few. Originally designed to be applied at night when the skin naturally repairs, it soothes, moisturises and restores your skin’s natural skin barrier. No wonder Estée Lauder sells 10 bottles every minute.

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7. BENEFIT BADGAL BANG MASCARA

Renowned for their ability to create standout mascaras that become instant hits, Badgal Bang! has become one of the brand’s bestselling products to date. Featuring aero-particles and the blackest of formulas, it effortlessly lifts the lashes from the root, allowing you to build layer upon layer for a dramatic, fanned-out effect.

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8. CHARLOTTE TILBURY PILLOW TALK

Created in three shades to suit all skin tones, the infamous Pillow Talk from Charlotte Tilbury is said to be the ideal pinky-nude lipstick. So successful for the brand that it sparked the creation of a whole Pillow Talk collection, including mascaras, lip liners and eyeshadow quads.

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9. YSL TOUCHE ÉCLAT

The first of its kind, Yves Saint Laurent’s Touche Éclat pen has remained the brand’s bestselling product. Dubbed eight hours of sleep in a second; use it to lift dark shadows under the eyes, highlight the cheekbones and define your cupid’s bow. It’ll transform dull-looking skin into a healthy, radiant complexion in no time.

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10. MAISON FRANCIS KURKDJIAN BACCARAT ROUGE 540

Walking amongst us in the wild are a legion of Baccarat Rouge 540 die hards. A group that can sniff out the scent at ten paces. The type of scent that’ll make you stop on the tube or take a second in a lift. It’s warm and cosy and big. Sweet spices, fancy florals, even some polished wood, make up its DNA. And it’s influence on the world of fragrance is going nowhere

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11. PHILIP KINGSLEY ELASTICIZER

Originally created for Audrey Hepburn over 50 years ago, Philip Kingsley's iconic Elasticizer is designed to help reduce frizz and restore hair. It’s a commitment - it’s applied before you wash it and left on for around 30 minutes (the longer the better) - but it’s become a fan favourite for a reason. The results? Less breakage, less split ends, more moisture. Worth every minute, we say.

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