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Style Advisor: Denim 101

Style Advisor: Denim 101

Flannels blog article
Style Advisor: Denim 101

Finding the perfect pair of jeans is the holy grail. Too tight over the thighs. Gaping at the waist. Falling to the ground or hitting the wrong part of your calf. When it comes to buying jeans, we’ve all had our journeys. Which is why we’re tearing up the rulebook with a host of denim brands that get you. Your wash, your size, your style, your stretch. Denim that is as unique as you are. Denim done right. 

It’s time to put the ‘I’ back into DENIM. 


From straight leg to flare, slim fit to wide leg, there are ample options for your denim in 2021. While many declared the death of the skinny circa 2019, the past year has proven that it’s still got plenty of mileage. Keep things fresh in new washes: from soft greys to indigos, and wear tucked into your boots come winter or with simple sandals now.  The most versatile styles in your wardrobe? The straight leg and boyfriend, which pair with everything from trainers to heels. While for those who prefer things more trend-led, loose fits, wide legs and exaggerated flares are the ones to look for this season. 


The days of mid-wash blue denim only are gone, say hello to every shape, in (almost) every shade. For that Princess Di ‘90s vibe we’ve all been craving, go for light, acid wash blues and pair with classic white tanks and tees and layer on loose-fit sweaters. Ready to try your hand at white jeans? Go for the colour in looser fits, which will feel instantly cooler. The key tone of the season? Indigo. Coming in in every shape and style. And, of course, classic blues and blacks are going nowhere. Throw on with oversized blazers for weekends, work and anything in between.


Most brands offer denim as part of their AW21 collection (check out the likes of Prada, Miu Miu and Balenciaga for statement pieces), but the pure players in the world of denim seriously know their stuff. Good American, founded by Khloe Kardashian and Emma Grede, truly cater to all body shapes and sizes with a range that spans 00-32 and everything from skinnies to loose-leg styles. 

LA favourite Agolde have mastered the art of creating styles with hype. Their clever Criss Cross Jeans have flooded our Instagram feeds and sell out on repeat. While Frame has spent the past 11 years perfecting materials, fits and styles to create a collection that feels bang on trend, but like you’ll wear them forever. 

And last, but by no means least, Levi’s. Requiring little introduction, the iconic denim label has led the way with cult cuts and styles that continue to bring the goods. 


The beauty of great denim? It goes with absolutely everything and will take you from season to season. Add trainers by day, mules by night and stock up on autumn’s key boot trends for the winter ahead. Threads wise, let your jeans do the talking and pair with a fresh white tank now, and Khaite’s sought-after knit Maddy top when things start to cool.