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Designer Focus: Unseen

Designer Focus: Unseen

Flannels blog article
Designer Focus: UNSEEN

Simple. Refined styles that go back to basics. Our latest footwear offering, Unseen, really delivers. With a collection designed to survive the elements, these are shoes that are made for living. 

David Cullen, Unseen's creative director, is breaking the mould. What started as an idea five years ago has fast become a one-to-watch luxury fashion brand, filled with neutral, minimal and sustainable footwear. His personal style, an affinity for streetwear, and love of contemporary brands have fuelled the brand with a firm focus on pieces that'll work today, tomorrow, and with all your looks. 

Not all sneakers are made the same. At the heart of Unseen footwear, is their creative concept: simple, refined style with a side of contemporary cool. Creating sleek, modern silhouettes for fans of brands like Stone Island, APC and Norse Projects, the result is sneakers that are designed to stand the test of time. For Unseen, it's all about quality over quantity. Which is why a pair of Unseen trainers will go with every single item in your wardrobe - and we mean it. 

Top of our autumn wish list? The Unseen x FLANNELS collaboration, The Trinity Trainer. Developed from Unseen's take on the classic '00s sneaker shapes, they're designed with a chunky sole and a sporty edge, ft. functional Vibram soles. Think high-performance footwear technology which doesn't compromise on style. While the Clement Trainer delivers Unseen's take on the classic basketball silhouettes, crafted from premium Italian suede, ft. textured rubber outsoles and a soft leather tan lining. 

Evident in their designs, Unseen has emerged from different creative hubs. Made in Italy, designed in London, inspired by the Creative Director's time spent working in Glasgow, the brand is a great merge of different cultures and aesthetics. For Unseen, quality is the best form of sustainability, which is why they craft their footwear from the finest Italian leather. 

The brainchild of minimalist fashion with a love of contemporary edge, quality and sustainability are a mainstay of the brand's ethos, and it's clear that their designs are made to last throughout trends and seasons. And a sign that you should add a pair of Unseen sneakers to your own collection, fast.