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In Profile: Jerry Lorenzo

In Profile: Jerry Lorenzo

Jerry Lorenzo might just be the coolest man in fashion. The one-time LA party guy has ripped up the rule book with his label Fear of God, earning a cult-like following amongst celebrities and fashion mavericks alike – everyone from Michael B. Jordan to John Mayer has been seen in his threads. 

With a CV that includes consulting for Kanye, dressing Justin Bieber for his 2016 'Purpose' tour (the one that transformed him from teen pin-up to style icon – thanks in no part to Lorenzo) and the announcement of a brand-new partnership with Adidas, it’s no wonder that the designer comes with serious kudos from Off-White's Virgil Abloh.

So much so is our desire to imitate and epitomise the Cali designer, we’ve waited two whole years (make that 10 in fashion) for his latest collection, Seventh, to drop.    

Determined to do things his way, Lorenzo is creating thoughtful, beautifully made collections on his own terms (and his own timeline). The result? Fresh, classic pieces designed to be layered in the perfect mash of high/low dressing, that will truly stand the test of time.

To celebrate the launch of his long-anticipated Seventh collection, the creator and founder answered seven all-important questions. From the inspiration behind his clothes to the art of slowing down, the secret to his style, and the future of workwear, it’s time to meet Jerry Lorenzo.

This is the launch of your Seventh collection – and first at FLANNELS - how would you describe the collection and what was the inspiration behind it?

Seven is a number that signifies completeness –– an end but also the beginning of the new. This was a collection that was two years in the making and I feel that this new proposition transcends time and trend as the collection really marks Fear of God’s coming of age. We have created a wardrobe for yesterday, today and tomorrow.
You’ve taken two years to release it. In an industry – and world – that struggles to pause, how do you keep to your own pace and ensure you’re doing things on your terms? Do you ever feel the pressure to fall into step with the rest of the fashion world?

Doing things at our own pace, and maintaining this independence is integral to what we do as a brand. Being able to maintain the Fear of God point of view and approach, even if it may be unconventional and disruptive in its methods by industry standards, has over time been able to gain us the recognition and trust our customers have given us today.  

2020 threw up a number of surprises, firstly your collection with Zegna. Did this collection influence you to include tailoring in Seventh?

It was humbling to work with a heritage house such as Zegna and use the idea of the new American luxury with their craftsmanship towards tailoring. What we’re doing with Seventh is something that was always to come, with the maturation of the brand, now with an expanded vocabulary and resource to do so, all the while accomplished with humility and honesty. 
There are other new categories in Seventh, from knitwear to accessories, do you think this will change how people approach your clothes? Do you think the Fear of God consumer is evolving?

I do believe that the Fear of God consumer is growing as we’re growing and maturing as a brand. We’ve also created a collection that's meant to be part of your wardrobe for years, transcending fluctuating fashion trends and seasons...

Who is in your mind when you’re creating Fear of God?

While there are many '80s and '90s references, ultimately my approach is really taking the guy outside this character a little bit. There’s something about that comfortability, and what we’re doing is a level of sophistication where the subject shines brighter than what they’re wearing. Maturity doesn’t mean stiffness, it’s simply another word for elegance and sophistication. As much as you want the clothes to speak, you want the person to wear it to speak louder.   

You’re the master of cool styling and easy layering. What’s the secret to nailing that high/low look? 

I would like to hope my personal style is a reflection of my maturation, my internal maturation, reflected exteriorly through my craft of design which I humbly believe is getting better with each collection.  


How has dressing for the 9-5 changed in recent years? What are the rules in 2021? Are there any? 

I think that there’s a sophistication in dressing casually that’s becoming more expected. The lifestyle today is not a 9-5, so as the world shifts to this more casual Friday approach, you now have guys who want to further separate themselves. For example, if you go back ten to fifteen years, the way to separate yourself is to be casual, but now it is shifting. Right now everyone is in a hoodie and sweats, and so now we’re going from that to suiting. Yet it has to be a little off and less intimidating and serious because inevitably people will want the comfort, to be at ease. What I want to achieve is a wardrobe that allows people to move and move through this modern lifestyle.