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10 KEY BUYS TO MAKE THIS SUMMER

Jelly shoes, textured bags and tank tops: this is what to invest in this season.

WORDS: HANNAH DUNN Photographer: Jane Doe 26.01.23

The sun is shining, the temperatures are, well, up and down to be honest. But our wardrobes? They’re ready for summer. So, what should be on your summer 2025 fashion shopping list? Think fresh white tank tops. Nostalgic jelly shoes. Textured, woven bags. SS25 is all about beautiful basics and fun, interesting pieces. Accessories that’ll add interest to your looks and staples that’ll mix and match with everything in your wardrobe.

From Chloe and Prada to Miu Miu and Gucci, these are the pieces you’re guaranteed to be wearing all summer long. Word of advice? Add to basket. Quick.

1. THE JELLY SHOES

Your five-year-old self called, and she wants her shoes back. Jelly shoes not just having a moment, they are the moment. Super fun, actually quite versatile (trust us) and the easiest way to add a touch of interest to your looks, jelly shoes are the epitome of stylist Allison Bornstein’s ‘wrong shoe’ theory (aka, if you want to refresh a tired look, add shoes that you wouldn’t typically put together e.g. flip flops with tailored trousers or chunky boots with Bermuda shorts). Top of our list? Chloe’s take.

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2. THE SILK SCARF

The styling accessory of the season? The silk scarf. It’s been proving itself since winter, where it was worn tied at the neck with chunky knits. And for summer, it’s being used in fresh new ways. Our favourites? Worn around the waist in a triangle. In place of belt, looped through your waist band. Woven through plaits and around buns. And tied to the straps of your handbag. See: versatile.

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3. THE FUN BAG CHARM

Another fun fixture this season, bag charms have gone viral. Whilst they started gaining traction last year, it’s in 2025 that they’ve really garnered a following. Whilst Labubu dolls might not be to the taste of everyone, Ganni have created a series of bag charms that feel fun but less fad. Take their Banana Keyring for starters. Wear it on your keys or attached to your favourite handbag to add a shot of personality to your summer outfits.

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4. THE WHITE TANK TOP

A simple white tank top is a wardrobe stalwart; one that’s always a firm fixture on our summer shopping list. But this year, it’s proving it’s more than just a basic. Gucci have created a version that feels fresh. Finished off with a piping of their signature red and green around the collar, it’s an outfit-maker in its own right. Wear alone or layered over t-shirts and long-sleeved tees on cooler days.

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5. THE CREAM JEANS

Proving denim isn’t just for the colder months, a pair of cream jeans will work all year long. For summer, wear with tank tops and flip flops by day, dress up with kitten heels and sandals by night, and add shirts and blazers for the office. Easily the most versatile piece you’ll invest in this season.

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6. THE COTTON JACKET

A lightweight jacket is a seasonal staple, especially when those seasons are summer spent in the UK. And right now, nothing is hotter than a thick cotton jacket in natural, neutral hues. Miu Miu has nailed the brief with their Cropped Bomber featuring big pockets, an elasticated waist and on-trend collar.

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7. THE WIRE-FRAMED SUNGLASSES

Sunglasses are easily the best cost per wear purchase to make each summer and this pair from Miu Miu will serve you well. A retro, oval shape, finished off with a sleek metal frame, they work just as well at the beach as they will at a wedding or event.

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8. THE COWBOY BOOTS

Boots, for summer? Groundbreaking we know. Call it the Bella Hadid effect. Or perhaps it’s Beyoncé Cowboy Carter tour that’s influencing us all… Whatever the pull, cowboy boots have become an SS25 must-have. Pair with football-inspired shorts or Bermudas in the city. Wear to festivals, on holiday and to work. Whatever your angle, they’ll work hard for you all season long.

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9. THE TEXTURED BAG

Textured, woven bags have become a styling staple. More versatile than you might think, they work for beach days, dinner and as your office bag. Go for a design in a darker shade of leather and you’ll be able to wear it all year long too. Amongst our favourite brands creating woven bags is St. Agni. And top of our list is their Mini Tote bag, which is big enough for carrying all your essentials and small enough not to feel heavy and bulky on days out.

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10. THE BALMY SUMMER LIPSTICK

Summer lipsticks? You’ll want something that’ll add a touch of colour without feeling too heavy. Enter Tom Ford Beauty’s Soleil Lip Balm. Hydrating, cushioning and protecting, it delivers long-term moisture and a sheer, subtle colour that will lift your lips and bring colour to your face.

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DISCOVER SUMMER