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What does “talent” mean to you?
To me, talent means something you’re either born with or you worked on that separates you from others.
What’s been – and continues to be - the most important thing about creating the Talentless collections?
Fashion trends moves so quickly now, so I try to design collections that are timeless.
If we only purchased one piece, what should it be?
The new Premium Hoodie. I designed every aspect of it from the weight of the fabric, exact size of the hood, where the pockets are located, and even how the elastic fit on the sleeves and bottom. It’s the perfect hoodie.
When it comes to breaking the rules, who have been the key figures that have inspired you?
I always love art and interior design. Artists like Damien Hurst are incredible, since he can always reinvent his idea of art.
We’ve watched you grow on screens over the past 14 years. What does success mean to you now? How has this changed?
Success before was always about money but now I look at success as a combination of doing something you enjoy and building a successful brand that you can sell. You can’t focus on making money as your only motivation when building a brand - you have to focus on building the best product or service you can, then hope the money will follow.
If you could look back and tell your 18-year-old self-one thing, what would it be?
Enjoy every minute it because time moves fast.
You were once known for your power suits and clean cuts. Talentless is a huge step change when you look back. How would you describe your style today?
What’s the most important thing to you when buying new pieces and building a wardrobe?
I know immediately if I like something. If I have to think about it, then usually it’s not something I should buy.