SS24: Beauty Trends You Need To Know About

SS24: Beauty Trends You Need To Know About

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Beauty Trends You Need To Know About

Think saturated hair, soft goth eyes, and nostalgic pastel makeup; beauty journalist Twiggy Jalloh takes us through the key SS24 beauty trends.



Twice a year the four capitals celebrate all that fashion and beauty has to offer, and this season didn’t disappoint. The highly anticipated Spring/Summer 24 shows presented an array of ready-to-wear beauty looks, from ‘60s-inspired pastel cut creases on the likes of Iris Law and striking red lips with a romantic edge at Erdem, to experimental smoky eyes by the Charlotte Tilbury team at Nina Ricci. And the hair? It followed suit, taking centre stage with spectacular high shine finishes and polished braids.

As we (very) slowly approach the warmer months, what better time to look back on some of the best beauty trends to come out of fashion month and the classic catwalk looks turned on their heads and made new?

Here we have six of our favourite SS24 beauty trends that you can start adding to your beauty rotation stat…

Sleek, Slick and Shiny


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It’s only right that Valentino kept the glossy theme running through their catwalk beauty this season; from luminous complexions radiating a lit-from-within glow, to saturated hair combed back and considerately tucked behind the ears. For lustrous-looking shine, hair was covered in satin-like oils and left to flow as models paced the catwalk.

Following the direction of Zimmerman’s polished collection filled with sculptural silhouettes, hair stylist Damien Boissinot opted for super-smooth low ponytails - all executed without a single hair out of place. True to form, this season the Lord of Darkness, otherwise known as Rick Owens, celebrated the minimalistic form of sleek bold leather silhouettes. Following suit, hair was slicked back and generously saturated with high-shine hair gel. A simple yet standout look that continues to stand the test of time.

Nostalgic Eyes


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Playful, chalky colour and shimmer served as a reminder to never forget the pastels. At Versace, in true Pat McGrath style, skin remained flawless with an otherworldly sheen. On the eyes, the team played with baby blues, pinks and pistachio pastels - some shades were washed all over the lid, while others were used to create a graphic ‘60s-inspired cut crease, finished with shimming shadows. It was only right that Ashish injected colour into his glittering return to London Fashion week. There the pros at MAC Cosmetics went wild with Y2K-inspired frosted eyeshadow and unexpected pops of colour on the eyelids and temples. The nostalgic beauty trend took an aquatic turn at Vivienne Westwood with models' lips dressed in an iridescent blue usually seen on the eyes.

Prada took a different approach to the nostalgic beauty trend as models' eyes were given a single wash of pastel, with a little added extra. Topped with a high-shine glaze, the glossy finish was the perfect complement to the lightweight, free-flowing nature of the floaty fabrics in the collection. There really are a myriad of ways to enjoy this trend.

Soft Grunge


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Think smouldering grunge with a sultry air. At Nina Ricci, the Charlotte Tilbury team opted for a deep blue smokey look around the perimeter of the eye, beautifully tapering the shadow from the outer corner into a feline flick. At Dior, the focus was on a bewitching take on bitten, berry lips, taking all attention away from the lip line with a concentrated burst black pigment in the centre. At Burberry, models' lips were dressed in striking blue-black lacquer, giving them an otherworldly shine. Keeping makeup to a minimum with bleached brows and an unadorned base, the deep hue of navy used stood out - a glossy alternative to the usual matte grunge lip. Wearable, fresh-off-the-catwalk grunge-inspired beauty looks for those willing to experiment or on the lookout for a soft alternative look.

Exaggerated Lashes


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More was certainly more when it came to lashes this season. Makeup artist Hiromi Ueda used lengthy individual lash extensions to widen eyes at Giorgio Armani. At Versace, the Pat McGrath team kept the ‘60s vibe alive with their modern-day interpretation of the playful doe-eyed look. Using plentiful coats of mascara, the team achieved the wide-eyed look without the need for lashes. Alternatively, make-up artist Farrah Homidi opted for wispy yet lengthy lashes at Victoria Beckham - choosing to focus on the eyes to better reflect the notes of modern sensibility and femininity, as well as the silhouettes of ballet culture and English countryside behind the collection. Mascara was applied to both the top and bottom lash, with lash extensions added to the inner and corners to create a celestial, forward-thinking look.

At Marc Jacobs, we were treated to a playful presentation of doll-like wonder. Layers of false lashes volumised with even more lashings of mascara made this Barbie-meets-Stepford housewives look one to remember.

Glow On


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At David Koma, makeup artist Sophia Schwarzkopf-Tilbury used Charlotte Tilbury skincare to prep the models faces for an otherworldly glow. Erdem called on 111Skin to help bring an otherworldly glow to skin. Lauded for their clinical expertise and innovative science-backed skincare formulas, firming essences, hydrating serums and brightening eye masks were used to bring their skin back to life.

It was all about skin prep at Victoria Beckham this season. Making sure to prime skin well before makeup application, makeup artist Farrah Homidi used serums to hydrate, restore and reduce the appearance of pores. The result? Glowing skin with a luminous finish.

At Eudon Choi, makeup artists went all in on hydration, finishing with the natural look with a generous helping of pink-peach blush to add a flush of colour to the complexion.

Go Classic With Crimson


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Whether carmine, burgundy or mahogany, red was all the rage this season. Timeless reds continued to reign supreme on a plethora of catwalks as makeup artists opted to keep skin simple, bringing all focus to the lips. At Saint Laurent, we saw sophisticated, blue-toned reds with smooth semi-matte finishes. While Carolina Herrera, inspired by ‘90s ‘It girl’ Caroline Basset-Kennedy, delivered an ultra-defined red lip with a classic matte finish. At Gucci, models wore ultra-glossy cherry red lips with a round cupid bow to sweeten the already romantic look just that little bit more. Red will never go out of style.




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