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Pre-Order:  Virgil Abloh x Nike Icons

Pre-Order: Virgil Abloh x Nike Icons

When it comes to creating an icon, streetwear master Virgil Abloh is something of an expert. The creative director of Off-White - not to mention designer, entrepreneur, and DJ - is one of the founding fathers of modern-day streetwear, a key player in its transition onto the runways and firmly into the world of luxury fashion.

It’s no surprise then that it was Abloh that Nike turned to to create ‘The Ten’: a key collaboration that reimagined the brand’s most iconic shoes to date.

Charting the collab is Taschen’s biggest release of the year: Icons. Delving into the making of Abloh and Nike’s cult collection, sneakerheads will get serious kicks from the inner workings of the designer’s mind, from ideation to creation to sell-out collection.

From Abloh’s first texts to Nike designers to a rare glimpse into the brand’s archives, the 300-page plus tome charts each step of ‘The Ten’. See how Swooshes are sliced away from Air Jordans and reapplied with tape or thread, how All Stars were cut into pieces, and discover how Abloh gave his unique touch to each sneak.

No wonder it became one of the most hyped trainer collections in history.