THE IT LIST: ARM CANDY

THE IT LIST: ARM CANDY

THE IT LIST:

ARM CANDY

It bags through the decades, and the It girls who loved them.

WORDS: TOM KEOWN

What makes an It bag, well, It? There’s a mysterious host of moving parts at play that confirms a bag’s entry into It status. It needs to feel current, but also timeless enough to make it a worthwhile investment. Memorable enough to capture the zeitgeist, but ultimately wearable.

The making of an It bag feels closer to alchemy than science. There is, however, one non-negotiable ingredient: an It girl to elevate it, carrying it with her into iconic territory. Below, we take a look at It bags through the years, and the It girls who helped them shape fashion history.

GUCCI: JACKIE

Gucci’s Jackie bag can be traced all the way back to the 1950s, when it was originally dubbed ‘Constance’. However, it didn’t take long after the US First Lady Jackie Kennedy was spotted carrying it in 1964 that it was renamed in her honour. An enduring design from the Gucci stable that’s as ubiquitous as it is exclusive, its slouchy silhouette speaks to the bohemian spirit of the ‘60s. Meanwhile, its gleaming golden hardware and leather trims evoke a high-octane sense of Italian glamour. It’s a winning combination that’s proven as irresistible to front row attendees in 2025 as it did Mrs Kennedy over six decades ago.

PRADA: RE-EDITION 1995

It’s fitting that from Jackie we move onto her daughter-in-law; the inimitable Carolyn Bessette-Kennedy. Of all the It girls from all the decades, no one’s personal style, and personal life – has been dissected, lauded, and recontextualised quite like CBK’s. A publicist at Calvin Klein, hers was a particular kind of Manhattan cool that was deceptively minimal: daytime was all about headbands and fitted denim, for evenings it was archive Yamamoto sans jewellery. The signature CBK style means pared-back, yet always meticulously executed. A key component of that style? Prada’s boxy Spazzolato bag. True to Bessette-Kennedy's less-is-more approach, the streamlined bag was one of the very few she owned; it stayed on her arm most days in 1995. It’s appropriate, then, that when Prada recently reissued the bag, they renamed it the Re-Edition 1995.

CHLOÉ: PADDINGTON

From ’90s New York City, we move to Noughties-era London. Pre-financial crash and pre-Brexit, it was a simpler time - and the fashion reflected that. This was the era when Sienna Miller might have been the most famous woman in the world, and boho-chic reigned supreme. Think flowing maxi dresses, headscarves, excessive jewellery, and perfectly dishevelled hair. If the boho spirit could be bottled, it would come with a Chloé label - specifically, Phoebe Philo’s Chloé. Before her minimalist era at Céline, Philo captured the essence of easy, sun-soaked sophistication that defined the 2000s - a mood that still resonates today.

The bag of choice for this era? The Chloé Paddington. Seen on the likes of Moss, Miller, and countless others, the Paddington’s appeal has lasted as long as the boho-chic movement itself. New-gen stars like Kendall Jenner and Daisy Edgar-Jones are now also among its fans.

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1. MULBERRY: ALEXA

Next up, we’re staying in London, but moving to a new It girl. English charm personified, Alexa Chung got her start as a TV presenter in the early Noughties, however her appeal quickly grew much bigger than what the small screen could contain. For Chung, the years that followed her debut have included countless fashion campaigns, runway turns for the likes of Miu Miu and Simone Rocha, her own fashion line, and a gig as Contributing Editor at British Vogue. At some point during this rise, Chung also caught the eye of a member of the Mulberry design team, who was taken by how frequently she was being photographed with a vintage Mulberry Elkington briefcase by her side. This set creative wheels in motion, and soon after the schoolgirl-ish, capacious Alexa bag was born. Just like its namesake, the Alexa is synonymous with British cool, and its appeal shows no sign of waning today.

GUCCI: GG MONOGRAM TOTE

If there’s one Gucci motif that’s stamped on the collective cultural psyche, it’s the GG monogram logo. Bold and nostalgic, the print has long been the house’s calling card – instantly recognisable and unapologetically Gucci.

That spirit comes to life in the brand’s oversized GG totes. Think of them as the canvas equivalent of a power move: roomy enough to haul your entire life, yet iconic enough to turn a mundane coffee run into a major style moment. Part of their appeal is down to the It girls who’ve incorporated them into their everyday street style rotation. Sienna Miller has been spotted pairing hers with denim on a London off-duty day, while Dakota Johnson and Suki Waterhouse have made the tote a fixture of their bag rotations.

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BOTTEGA VENETA: INTRECCIATO

Amongst a slew of other fashion milestones, 2025 also marked the 50th anniversary of Bottega Veneta’s Intrecciato weave. Woven by hand from long strips of leather by skilled artisans, the weave isn’t just testament to the level of their technical expertise, it’s also symbolic of the Bottega ethos. While most luxury houses lean on monograms or logo insignia, Bottega’s distinguishing feature is the weave itself – an altogether more low-key approach that highlights craft over personality. In the half a century since its inception, Bottega Veneta’s range of Intrecciato leather goods have caught the eye of countless It girls (special mention here goes to Lauren Hutton’s flawless wardrobe in American Gigolo). In more recent years, Bottega Veneta has released Intrecciato bags that have found homes with the internet’s most celebrated It girls: Rihanna, Hailey Beiber, and of course, Jacob Elordi – who was recently announced as the latest face of the brand.

GUCCI: BAMBOO

Fun fact: one of Gucci’s most coveted design motifs, the bamboo handle, was in fact the result of war shortages. To save on leather, the Gucci artisans had to get creative with more readily available exports - such as bamboo. What began as wartime ingenuity quickly became a signifier of Italian elegance; the bamboo strap was soon seen slung over the arms of icons such as Elizabeth Taylor and Ingrid Bergman. In the decades since, the style has been reinterpreted countless times - from Tom Ford’s sultry early-2000s revivals to Alessandro Michele’s whimsical reissues. Notably, it’s been seen toted by Michele muse Harry Styles on multiple occasions, including the 2021 Brit Awards.

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1. GUCCI: BLONDIE

We’re keeping with the Gucci theme, this time focusing on one of their more recent creations - the Blondie bag. Alessandro Michele’s ode to one of music’s most iconic It girls – Blondie frontwoman Debbie Harry. Introduced in 2022, the bag’s design blends Michele’s eclectic aesthetic, storied house codes and that glam-punk hybrid energy that Harry embodied in the late ‘70s - ‘80s. The bag’s bold colour blocking and metal hardware feels like a modern, ultra-luxe translation of Harry’s fearless energy: allowing you to pick it up and take it with as you take on the day. Inspired by an It girl, worn by It girls: the Blondie has been seen carried by the likes of Zendaya, Emma Chamberlain and Cara Delevingne.

SAINT LAURENT: BEA

Cool, slightly aloof, with a penchant for black: there’s no question that Zoe Kravitz is a Saint Laurent girl through and through. Everyone’s favourite nepo-baby - the actress turned director is as famous for her talent as she is her style. Her paparazzi shots have kept Pinterest alight for years now: it’s all oversized layers for winter, neutral tones and flip flops for summer. There’s another core element to the Kravitz style, however: Saint Laurent. She’s been an ambassador for the Parisian house since 2017, and the last 8 years have offered up countless monochrome red carpet moments, and more than a few Kravitz sightings on the streets of New York with the Bea tote slung over her shoulder. Effortless, elevated and ultimately practical: Bea perfectly encapsulates that signature Kravitz aesthetic that’s confirmed her as a favourite Saint Laurent girl for close to a decade.

BALENCIAGA: LE CAGOLE

If there was one design to symbolise Demna’s tenure at Balenciaga, it’s the Le Cagole bag. Named after the French term for a cool girl who’s just a ‘little too much’, the bag is the crowning jewel of Demna’s vision for the brand that ruffled the feathers of Paris’ elite yet turned out to be hugely profitable. A softer version of the Balenciaga Motorcycle bag, it’s reminiscent of a croissant: except equipped with buckles, straps, and a sassy little heart-shaped mirror. Part of its success lies in our never-ending obsession with Y2k: it’s a modernised version of the shoulder bags from that era. The other key to Le Cagole’s icon status? Its devoted following of It girls: including Dua Lipa, Bella Hadid and Alexa Demie.


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