1. MULBERRY: ALEXA
Next up, we’re staying in London, but moving to a new It girl. English charm personified, Alexa Chung got her start as a TV presenter in the early Noughties, however her appeal quickly grew much bigger than what the small screen could contain. For Chung, the years that followed her debut have included countless fashion campaigns, runway turns for the likes of Miu Miu and Simone Rocha, her own fashion line, and a gig as Contributing Editor at British Vogue. At some point during this rise, Chung also caught the eye of a member of the Mulberry design team, who was taken by how frequently she was being photographed with a vintage Mulberry Elkington briefcase by her side. This set creative wheels in motion, and soon after the schoolgirl-ish, capacious Alexa bag was born. Just like its namesake, the Alexa is synonymous with British cool, and its appeal shows no sign of waning today.