Practical. Dependable. Quintessentially British. But with an edge. Words to describe Barbour Gold Standard? Yes. But also, it’s the very familiar face of, Sam Claflin. Over a walk in Richmond Park with his toy poodle Rosie, the actor chatted about his upcoming role, his fashion credentials as a youth and what Barbour Gold Standard means to him.
With a CV that includes The Hunger Games, Riot Club, Peaky Blinders, Me Before You – to name but a few - Claflin has become a household name in the world of British acting. No wonder then that he’s also become the face of one of the biggest British heritage brands, Barbour Gold Standard.
“I’ve always had at least one Barbour jacket in my wardrobe for different occasions,” says Claflin. “I think for me, it’s just always felt like a part of British life… you can wear a Barbour jacket and own it for decades.”
A partnership, then, that makes sense. Claflin agrees. “I don’t like dressing up that much, so the level of formality is kind of where I’m happy.” It’s no surprise then that the AW21 Barbour Gold Standard collection is their third time working together.