Benefit They're Real! Lengthening Mascara

They're Real! lengthening mascara

GET THE SCOOP
Lengthening
Volumizing
Curling
Flake-free
Longwearing
Smudge-proof

TELL ME MORE
Bigfoot. Unicorns. A mascara so magical it makes your lashes look fake. We used to consider these the stuff of legend—until now (on the mascara front, that is... sorry, Bigfoot hunters!). If you want to spark speculation yourself, swipe on They’re Real! lengthening mascara for lashes they’ll need to see to believe. Good thing they have 36 hours* to spot this lash-separating, curling, and volumizing formula in the wild.
*instrumental test on 27 participants

CLAIM
36-hour* longwear
Water-resistant
Smudge-proof
Sweat-proof
93% saw dramatic length**
95% saw visible lift**
*Instrumental test on 27 participants
**Self-evaluation by 118 participants after 1 week

REVIEWS
"...The magical brush works to separate and lengthen..." —PK
"...It doesn't flake and stays on all day..." —Flashy lashes
"This mascara makes my lashes look so long..." —Jamie

HOT TIP
Use the detailer tip on your lower lashes to separate & define even the tiniest lashes.

DID YA KNOW
One Benefit Cosmetics mascara is sold every 3 seconds.***
***Source: Global Internal Benefit Sales, Jan.-Dec. 2022

APPLICATION STEPS
1. Hold the wand horizontally.
2. Wiggle upward, side to side & base to tips.
3. Turn the wand vertically.
4. Stroke upward to curl and separate.

THE GOOD STUFF
Two-way volume: Use the wand horizontally and vertically to lift AND curl.
Custom domed-tip brush: Fan out those corner lashes with ease.
Stays on all day... and then some. Lasts 36 hours*, smudge-free.
*instrumental test on 27 participants