Eton Shirts

With the brand ethos of "Made To Be Remembered", the Eton brand exudes premium apparel. Established in Sweden in 1928, Eton clothing is designed with a clever combination of expert tailoring, high-end fabrics and a modern gentleman's attitude at heart. Discover staple styles that continue to carry their legacy of suave styling. Invest in the covetable range of sartorial essentials for a work wardrobe that you won't want to change out of or opt for contemporary pieces such as the polo shirts and t-shirts range that feature a dapper touch. Elevate your staple wardrobe with rich pieces including iconic Oxford Shirts in blue and white colourways and complete with subtle branding. Browse the innovative style that put the brand on the map including the crease-resistant shirt with a luxe cotton construction. Elevate your smart-casual wardrobe with the Eton collection this season.

Buy now. Pay later. Earn rewards

Representative APR: 29.9% (variable) Credit subject to status. Terms apply.
Missed payments may affect your credit score.
© 2026 The Flannels Group Ltd

The Flannels Group Ltd (FRN: 977237), trading as ‘Flannels’ is an appointed representative of Frasers Group Financial Services Limited (FRN: 311908) who are authorised and regulated by the Financial Conduct Authority as a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Limited and is subject to your financial circumstances. Missed payments may affect your credit score. * Exclusive access to discounts on selected products for Frasers Plus customers before everyone else. For regulated payment services, Frasers Group Financial Services Limited is a payment agent of Transact Payments Limited, a company authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution.