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Channeling the rock 'n' roll spirit of the California coast, Rhude was founded by Manila-born Rhuigi Villaseñor in 2014.

The LA brand has gone on to attract a plethora of high-profile fans drawn to its effortless streetwear aesthetic. A focus on sourcing the best materials and constructing the best fit means every Rhude collection is simple, functional and easy to wear.

Part of the new LA fashion movement, graphic Tees, printed shirts, distressed denim and hooded sweatshirts are all staples of the brand.
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