Trending: Female-Founded Beauty Brands To Invest In

Trending: Female-Founded Beauty Brands To Invest In

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TRENDING:

THE FEMALE-FOUNDED BEAUTY BRANDS TO INVEST IN

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WORDS: MARNI ROSE MCFALL

These nine female founders each entered the beauty industry with the goal to empower women and create the most effective and luxurious formulas. Makeup, skincare and fragrance – you name it - these queens have defied the odds and built legacies of brands that are loved by beauty obsessives all over the world. From sustainably sourced ingredients to promoting inclusivity, these women are shaking up the beauty industry for the better.

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1. 1. Dr. Barbara Sturm

Dr. Barbara Sturm’s unique, science-based formulas have achieved cult status with beauty enthusiasts all over the world. Inspired by her philosophy of healing the skin without harsh ingredients, she’s challenged outdated approaches and created a line of luxurious products that treat a host of skin concerns. From The Cleanser to The Hyaluronic Serum, Sturm’s skin-loving formulas can be spotted in any beauty-lovers bathroom cabinet.

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2. 2. Pat McGrath Labs

Affectionately nicknamed ‘Mother’ by those that know her, Dame Pat McGrath is a force in the industry. Responsible for creating some of the most iconic makeup looks of all time (think masks of crystals and tulle at Givenchy’s SS14 runway show or feather lashes at Valentino’s Spring 19 couture show) and the biggest beauty trends of the past three decades (read: coloured mascara, strobing and ombre lips), it’s no wonder she was the first makeup artist to receive a damehood from the late Queen in 2021. Luckily for us, she’s turned her talents to her makeup and skincare line, Pat McGrath Labs, with complexion-enhancing makeup with cult-followings, like her Skin Fetish franchise, lipsticks and Mothership palettes. These are products with serious clout.

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3. 3. Kate Somerville

the queen of glow. A highly sought-after Hollywood aesthetician and the brains behind the global skincare brand – is there anything Kate Somerville can’t do? With the aim to bring the clinic to you, Somerville has created a beauty empire dedicated to targeting all skincare concerns. From peptide-infused cleansers to formulas specifically designed to tackle dryness, acne and signs of ageing, Somerville has created a ground-breaking brand, inclusive of all skin types. Are we excited to see what Kate Somerville does next? Absolutely.

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1. 4. Sarah Chapman

One of the industry’s most renowned facialists, Sarah Chapman is loved by A-list celebrities and beauty editors all around the world. With over 20 years of industry experience, Chapman has created a luxurious range that blends nature and science together for maximum results. From rich, oil-based cleansers to nourishing serums and relaxing skincare tools, there’s a product for everyone.

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1. 5. Kylie Jenner, Kylie Cosmetics and Kylie Skin

There’s no escaping that Kylie Jenner is part of a powerhouse family of female entrepreneurs, but her own makeup and skincare lines have garnered a cult-like following of their own. What started with a line of matte lip kits back in 2015, has grown into a plethora of products, from eyeshadow palettes to mascaras, cleansers to serums. And each time? She delivers.

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1. 6. Carisa Janes, Hourglass

From her beginnings as one of the O.G. members of Urban Decay to the creation of her first beauty line Sugar, Carisa Janes has established herself as one of the most innovative beauty minds in the business. In 2004, she launched Hourglass. Renowned for its unique formulas, beautiful packaging and functionality, it’s become one of the most-loved beauty brands today. Amongst their most talked about products? The Vanish Foundation Stick, Ambient Lighting Collection and their clever tubing mascara, Caution Extreme Lash Mascara. Products that look great and deliver.

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1. 7. Jean and Jane Ford and Maggie and Annie Ford Danielson, Benefit

Passed from one generation to the next, Benefit begun in San Francisco in 1976 under the Ford twins and today is led by their daughters and nieces, Maggie and Annie. In 2024, Benefit’s presence is global: 59 countries, 5 continents, more than 3,000 Brow Bars and 85 boutiques. Success thanks in no small part to their iconic mascaras, bronzers, tints and brow products, which have attracted a legion of loyal fans the world over. Top of your list? Hoola Bronzer, BadGal Bang Mascara and Love Tint.

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1. 8. Charlotte Tilbury

Charlotte Tilbury knows beauty. From A-list makeup artist to MBE and global brand founder, she’s created a buzz. Having discovered mascara at the age of 13, Tilbury quickly fell for the confidence boost makeup could give, deciding to pursue a career in the industry. Using her knowledge of red carpets, runways, and real women, she’s created truly cult products, like Magic Cream and the bestselling Pillow Talk range. A trend-setter and beauty icon, Tilbury – we salute you.

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1. 9. Georgie Cleeve, OSKIA

Nutritional skincare? OSKIA is an industry-leader. Launched in 2009 by Georgie Cleeve after her own personal experience with MSM, a natural form of organic sulphur, more commonly known as the ‘Beauty Mineral’, which boosts collagen production, promotes circulation and helps decrease inflammation. Whilst Cleeve originally turned to the supplement to help her recover from a skiing accident, the side effect was a huge improvement of her acne, eczema and skin. After three years of extensive research, OSKIA was born. These days, it’s known for its mix of products, from Super C Beauty Capsules and Vitamin Mists to clever exfoliants, like their Renaissance Mask and Liquid Mask. A must-have for your skincare stash.


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