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Initio
Initio Wild Rush EDP 90ML

£275

Frasers Plus price -

£0 today, then 3 instalments of £91.66, interest free when you choose a 3 month plan.

Colour:

Clear

Size:

90 ml

Description

Product code: 751518

Flip the switch. Own the rush. WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable. A surge of energy that moves from within, awakening confidence and drive. More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation. The emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive. The result: a feeling of energy that is dynamic, empowering and instantly invigorating. WILD RUSH is not a fragrance that lingers. It moves. A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy. All our fragrances are unisex and made in France.

Features

Fragrance Concentration
Eau De Parfum
Scent
Aromatic
Applicator Values
Spray Applicator

Delivery & Returns

Next Day Delivery by DPD

Order by 9pm (excludes Public holidays)

£11.99

Express Delivery - 48 Hours

Order by 9pm (excludes Public holidays)

£9.99

Standard Delivery

Delivered within 3 - 7 days (excludes Public holidays).

£6.99

Collect In Store

Delivered to your chosen store within 3-7 days

£6.99

Collect In Store Voucher

Choose collect in store and spend over £400 (excluding delivery charge) to get a £20 voucher to spend in store.

Christmas Gift Returns

  • Our extended Christmas returns policy runs from 26th October 2026 until 4th January 2027. All items purchased online during this time can be returned for a full refund.
  • View our full Christmas Gift Returns Policy

Returns and Exchanges

  • You can now return your online order in a few easy steps. Select your preferred tracked returns service. We have print at home, paperless and collection options available.
  • You have 28 days to return your order from the date it’s delivered. Exclusions apply.
  • If you've had items delivered to you from one of our brand partners please see additional information in regards to returning those items on our Online Returns Page.
  • Please note: Unfortunately certain items cannot be returned. For more information please visit our Returns and Exchanges Policy.

United Kingdom

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