FLANNELS PRESENTS:
The unique retail concept returns to FLANNELS X – and beyond. In celebration of RENAISSANCE: A FILM BY BEYONCÉ, FLANNELS X (Oxford Street, London) is transformed into a full-throttle entertainment and shopping experience. From the 16-piece collection – including two FLANNELS-only t-shirts – to a first-of-its-kind experience, you can enter the world of RENAISSANCE at FLANNELS X until 17th December 2023.
Following on from the critically acclaimed RENAISSANCE WORLD TOUR that captured headlines – and fans hearts - all summer long, the global icon has created one of the most highly-anticipated films of the season, RENAISSANCE: A FILM BY BEYONCÉ. Hitting cinemas globally on Friday 1st December, the work charts the journey of the RENAISSANCE WORLD TOUR, from its inception to opening night in Stockholm, Sweden, to the finale in Kansas City, Missouri. Want to secure a ticket? You can find your nearest screening via Beyoncefilm.com.
And the perfect companion to RENAISSANCE: A FILM BY BEYONCÉ? A trip to FLANNELS. Want to know what’s in store? Allow us to give you the tour…
In a European retail exclusive, a 16-piece collection inspired by RENAISSANCE: A FILM BY BEYONCÉ is on sale at FLANNELS X – and beyond (more on that later). Taking over the basement of FLANNELS X is an exhibition-turned-shop, with each piece on display and available to purchase on the spot, including two special t-shirts available only at FLANNELS (and available to shop online).
From iconic collector pieces, like the ‘UNIQUE’ long-sleeved tee and the ‘I’M THAT GIRL’ hoodie to the cult oversized fans – this time there’s a ‘COZY’ and an ‘OPULENCE’ up for grabs - you’ll be able to take home your own slice of history.
Plus, you’ll also find two FLANNELS exclusives: a ‘BIONICE BILLBOARD’ and ‘SILVER SCREEN’ tee in homage to the film, available to shop only in select FLANNELS stores and online.
For the first time ever, you’ll be able to meet – and have your picture taken – with the iconic mirror-ball horse fresh from the RENAISSANCE WORLD TOUR. The icon will take over the ground floor of FLANNELS X, greeting you as you arrive in store.
Offering an immersion into the artist’s world, the FLANNELS X exterior and basement will become a multimedia showcase celebrating RENAISSANCE: A FILM BY BEYONCÉ.
Until 17th December, the FLANNELS X basement will be transformed into a 360-degree, floor-to-ceiling digital showcase of the RENAISSANCE era, featuring never-before-seen footage.
For the first time, The RENAISSANCE Flagship lands beyond London with exclusive pop-up experiences arriving in our Sheffield Flagship (Meadowhall), Liverpool Flagship and Belfast throughout December. You’ll be able to shop the 16-piece collection, including the two FLANNELS-only exclusives, and explore the rest of the stores, from special chrome fashion and beauty edits to the perfect spots to refuel before the film.
The RENAISSANCE Flagship, FLANNELS X (Oxford Street, London) and Sheffield Flagship (Meadowhall) until 17.12.23. Liverpool Flagship until 12.12.23. Belfast from 14.12.23 to 23.12.23.