Never Fully Dressed

The Never Fully Dressed brand was founded in 2009 by Lucy Aylen, who first started manufacturing in her parents' attic and selling her clothing at London markets. The brand continues to break fashion norms for uniqueness and girl power designs. The brand creates beautifully designed womenswear pieces, offering a luxe collection of bold statement floral prints, bright colourways, feminine patterns and playful graphic styles. Invest in new season wardrobe garments with the stunning range of Never Fully Dressed dresses for flirty yet funky touches with floaty midi dresses, wrap dresses and leopard dresses. Invest in luxury love knit trousers and rainbow tops to add a playful touch to your off-duty ensemble. Opt for lace shirts and embrace your girly side with sultry skirts that will update your wardrobe. Immerse yourself in the colourful Never Fully Dressed universe this season.