10 BUYS TO INVEST IN THIS SUMMER
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Silky shirts, painted loafers and Bermuda shorts: these are the buys to make this season.
Long summer nights, thick city heat and next-level looks: summer 25 is well underway. Looking for a few new seasonal buys to refresh your summer wardrobe? Think ultra-loud prints, easy-wearing staples and cult accessories by way of Jacquemus, Casablanca and more. Put your shades on, spritz the scent of summer and get ready to take flight… Summer style, we’ve missed you.
1. THE SUMMER SCENT
Hot days and warm nights call for fresh summer scents. And Acqua di Parma is our go-to brand for easy, breezy fragrances. Inspired by the Mediterranean, Blu Mediterraneo Mirto di Panarea La Riserva (phew) bottles up that golden light to create a crisp, invigorating scent that makes a lasting impact.
2. THE STRIPED POLO
Wales Bonner can do no wrong in the fashion world. Case in point: her sell-out collections for adidas Originals. The latest drop features everything from soft suede trainers to burgundy sports shorts, but it’s the perfectly preppy stripy polo shirt that we love this season.
3. THE BRITPOP BUCKET HAT
Hot on the heels of the polo, the ‘90s-inspired bucket hat is also having a revival for SS25. Call it the Oasis effect, but with the sounds of Wonderwall hitting our airwaves once again, the Gallagher brother’s favourite accessory is also back in our collective sartorial consciousness. And Aquascutum are the ones to go to for your 2025 version.
4. THE SILKY SHIRT
The easiest way to dress up for summer? A silky shirt. And Casablanca are the masters. Known for their collections featuring vivid, printed shirts, they aren’t for the fainthearted. In the best possible way. The Casa Chateau features a modern-day angel amongst a bed of roses.
5. THE BERMUDA SHORTS
Effortless summer style? Casablanca have made it easy. In a classic, neutral shade of beige, these shorts are cut to lightly flare out and hit the knee. Basically, they’re the kind of staple piece that will go with every item in your wardrobe. Pair with an oversized shirt or fresh white tank top.
6. THE STATEMENT TOTE
Got a few summer holidays on the horizon? You’ll want a roomy tote that you can use for your hand luggage and to carry all your possessions to the beach. Cole Buxton have designed just the one. Coming in a fun animal print, emblazoned with the brand’s name, it’ll work for gym days and the office long after you return.
7. THE PARTY LOAFERS
In case you hadn’t caught wind, loafers have become a staple in our footwear rotation. Duke and Dexter have made a name for themselves as the creators of fun, tongue-in-cheek styles that work just as well by day as they do by night. The Wilde la Grande Paix Penny Loafers feature a French-inspired painting to the toes for that je ne sais quoi.
8. THE BOAT SHOES
ICYMI, the boat shoe is one of the year’s biggest footwear hits. And trust Jacquemus to deliver the ultimate pair. Coming a soft suede, in a vibrant rusted brown, wear to all your summer events: weddings, days at the races, watching the tennis… but it may be wise to keep them clear of the actual water….
9. THE BLUE-TINTED SUNGLASSES
When it comes to selecting a slick pair of shades, you can’t go wrong with a classic shape with a twist… and this pair from Off-White are exactly that. With a blue-tinted lens, chunky arm and signature logo, they'll go with everything in your summer wardrobe. Buy now, wear on repeat all summer long
10. THE LIGHTWEIGHT JACKET
Summers in the UK call for emergency layers at all times. And Our Legacy have created the perfect design to pair with almost all eventualities. The Our Miller Jacket comes in a soft shade of grey with a structured silhouette that works just as well with jeans and trainers as it does tailored trousers and loafers.