AW24: Beauty Trends You Need To Know About

AW24: Beauty Trends You Need To Know About

AW24 beauty looks from the runway


Beauty Trends You Need To Know About

High-shine hair, seductive eyes and striking lips; beauty journalist Twiggy Jalloh takes us through the key AW24 beauty trends.



AW24 beauty has taken centre stage yet again. This season, designers and makeup artists have not only drawn inspiration from the past by paying homage to timeless muses and ever enduring beauty trends but have had their beauty looks reflect present day trends and given us a forecast of what to expect in the future…

From the enthralling, siren-worthy beauty at Dolce & Gabbana, to the new take on the old comb over at Prada, these are noteworthy ready-to-wear beauty trends from the autumn/winter runways you need to know about – and start nailing – now.

The New Comb Over


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Impeccably executed sleek side-partings were everywhere this season. Legendary hairstylist Guido’s wet-look interpretation of this classic hairstyle exuded an effortless air that perfectly complemented Max Mara's aesthetic of modern luxury. He struck gold again with his adapted interpretation of the hairstyle at Fendi, this time with a flatter high-shine finish. And at Prada, he chose to elevate every ensemble with a classic side part, this time paired with a flattened twisted bun: a timeless, flexible hairstyle that’ll never go out of style.

Siren Call


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A dark ombre lip for the Dreaming Eli show which paired perfectly with the ‘Victoriana coquette’ vision lead makeup artist Sharryn Hinchcliffe had in mind. “She’s innocent but also not. A little bit sassy. Sexy, seductive, ethereal and dead gorgeous,” shares Hinchliffe. The team lined lips with the blackish purple MAC Lip Pencil in Cyberworld, filling in the centre with the slighter lighter toned deep red M·a·cximal Silky Matte Lipstick in Sin.

At Moschino, makeup artist Inge Grognard and the MAC makeup team steered away from a uniform look for the models. Alternatively, each had their very own; we saw glossy glazed eyelids, graphic bright red eyeliner, smudged eyeliner, as well as shiny lacquer red lips.

With an array of prints and fabrics in the Roberto Cavalli collection fabulously working in a sensual interplay, it was only right that makeup matched its energy. The chosen look? A light smokey eye blended into a stunning wing with pencil liner on the waterline to embolden.

The chosen beauty look for Erdem? “Fierce, strong, symmetrical - some glowing skin, some blocked brows,” shares Bobbi Brown global pro artist, Amy Conway, who paid homage to the American-Greek soprano, Maria Callas. The key to achieving Callas’ beauty look was to focus on enhancing natural features whilst keeping the focus on the eyes. Callas’ precise winged liner, a signature element of her look, with a twist. Paired with a string angled brow and neutral lips, this look was all about the power of understated elegance.

At Dolce & Gabbana, we saw the iconic fashion house express their sartorial heritage laced in femininity through makeup this season. Makeup artist Pat McGrath and her team chose a beguiling smokey cat eye. Lips were dressed in a pigment rich matte red with a smooth soft-focus finish. The final look, sublime.

Bronze Fantasy


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In comes iconic ‘90s-inspired supermodel beauty, with delicate nudes in every shade making a comeback. Bronzed eyes matched lips at Saint Laurent as the sheer, barely-there makeup perfectly matched the airy collection.

At Anna Sui, Pat McGrath and her team tapped into the collection's celebration of the quiet beauty of the English countryside and the vibrant, bustling city of London. Embodying the spirit of the swinging ‘60s, the team paid homage to beauty looks featured in Biba adverts of the time. Think dramatic eye makeup, fluttering lashes, and soft sheen lips against fresh, luminous skin, but with a ‘90s spin. Smouldering browns and warm crimsons were used to bring warmth to their complexions. At Dries Van Noten, lips were coated in an array of earthy tones, from sharp classic reds to unexpected foggy greys and autumnal browns.

Two-Toned Pout

At Forlov, paying homage to ‘90s It girls like Pamela Anderson, makeup artist Dominic Skinner and the MAC Pro Team, went for impeccably lined lips with a soft, lighter lipstick. Bold red lip liner was used with light beige toned lipsticks to create a striking contrast.

While at Roksanda, inspired by ‘film noir elegance’, the MAC Pro Team lead by makeup artist Sharryn Hinchcliffe - used a combination of lip products to achieve the standout look.

The reddish burgundy Macximal Silky Matte Lipstick In Diva was used to lay the foundation for the discerning look. Mirroring the intricate plots and cynical themes running through film noir, the makeup team added in flashes of the Macximal Silky Matte Lipstick in their pigment-rich black shade Caviar. A generous amount of the reflective MAC Lipglass was used to complete the look.

To keep all focus on the lips, the team opted for a fresh and dewy base, allowing for the models’ natural complexion to shine through. Two key products were used to perfect the base - the innovative serum-in-moisturiser hybrid, Hyper Real Serumizer Skin Balancing Hydration Serum and the second-skin Studio Radiance Face And Body Radiant Sheer Foundation. The serum acted as the perfect base helping improve skin texture, creating a make-up-ready canvas, while the foundation helped even skin tone and add a little extra luminosity to the look.

Bedazzled Eyes

This season, Harris Reed went big with a spectacular show of glitter on the eyes. Who better to create a scintillating look to match the glinting collection than the darling Charlotte Tilbury makeup team. Taking the lead, artistry director Sofia Tilbury-Schwarzkopf reflected the maximalist demi-couture collection with lashings of shimmer and glitter. The team used pigmented golds from the Queen of Glow Luxury Palette, as well as sparkling champagne pinks and silvers from the Uptown Girl Luxury Palette. The opulent eyes were complimented by dewy skin, achieved using the Hollywood Flawless Filter and the Beautiful Skin Radiant Concealer.




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