Terrace style has evolved over the years. Once upon a time before next day delivery, you’d travel abroad following your team and visit Europe's finest independent sports shops, trying to get your hands on whatever you couldn’t get back home in rainy Wigan. Nowadays it’s too easy to look like Green Street Hooligans cosplay at the click of a button. So how do we avoid this? 

Brands like Stone Island and C.P. Company have become woven into football culture over decades, not because they chased the sport, but because supporters made them part of it. That's what gives heritage its appeal - you can't manufacture that sort of authenticity. The statement ‘hooligan’ jacket will always be my biggest love in fashion. And as mentioned before you can’t go far wrong with a stoney or a CP jacket - they’re classics for a reason. 

Today, some of the biggest names in sport are fronting campaigns for houses that once would've kept football at arm's length. The tunnel has become football's answer to Fashion Week. Every arrival is analysed, every outfit dissected, every watch spotted before kick-off. What's interesting is that the influence works both ways. Luxury has borrowed football's confidence and ease, while footballers have become more adventurous than ever with tailoring, knitwear and elevated basics. The result isn't about wearing head-to-toe designer logos. If anything, we're moving away from that. Quiet luxury might be a phrase that's been thrown around, but for football dressing it makes sense. Great fabrics, relaxed silhouettes and timeless pieces that don't need to shout. Save the screaming for the ninety-third minute. 

Every tournament brings out the same shirts. Someone will dust off a mid-'90s Italy kit. You'll see enough Brazil shirts to populate Rio: It's obvious that nostalgia sells. Personally, I'd rather see football influence your outfit than completely dominate it. Think knitted polos inspired by retro warm-up gear, zip necks that nod towards vintage training tops, or colour palettes borrowed from iconic kits without looking like you've accidentally wandered into five-a-side. Leave a little mystery.  

Maybe it's hearing the same songs in packed pubs. Maybe it's seeing generations watching together. Whatever it is, heritage always feels right during a World Cup. That's when timeless menswear brands come into their own. Us English do have a bit of a stereotype when it comes to how we dress - so why not embrace it? Think Belstaff knitwear thrown over your shoulders when the evening gets cooler. Fashion moves quickly, but some pieces are here to stay year after year. Like that one defender that gets the call up no matter his age, these are pieces keep finding their way back into our wardrobes for any occasion. 

We’ve seen it a million times before, the poor bloke sat there with a flag draped around his shoulders, giant hat atop his clown wig, face painted like a lion, sobbing into his carling after a 3-0 whooping knowing he’s got a 40 min journey home and no face wipes. 

We do love fancy dress, but ideally on other people - you don't need face paint, a novelty wig and a flag tied around your shoulders to prove you're invested. In fact, I'd argue the best matchday outfits barely acknowledge the occasion at all. Wear pieces you'd happily keep on after full-time. A quality overshirt, solid jeans or relaxed shorts if the weather allows and a pair of fresh trainers. Because whether the evening ends with celebrations spilling into the street or another painfully familiar penalty shootout, you'll still look like yourself. Jobs a good’un see you in 2 years for the euros.