Then, the viral mini skirt followed a season later…
It felt as if the SS22 collection captured our collective return to work, but in a way that was casual and cool. The collection had youthful energy, showing plenty of skin and layering shirts with frayed hems under loose cable knits. To me, it felt sexy but in an effortless way, and much like everyone else, I was hooked.
It’s hard to say whether the now iconic mini skirt got so much airtime because of how ridiculously short it is, or because every single celebrity, influencer and fashion follower had one, but it’s safe to say everyone and their mother were exposed to the piece at least once this year. So much so it earned its own fanstagram, @miumiuset.
Of course, these days a lot of success depends on creating viral moments for social media. And the skirt immediately generated buzz and controversy, which also resulted in the rest of the collection to also gain plenty of hype – and plenty of magazine covers.