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More Joy was founded by sibling Christopher and Tammy Kane in 2019, with a focus on the new generation of conscious consumers. The brand offers an optimistic and fun approach to casualwear apparel, converting fashion into a playful freedom of speech. Following a cool and relaxed approach, the label offers luxe garments with slogans that have become popular such as its Sex printed t-shirts and hoodies. This season features signature logo printed More Joy joggers, caps, sweatshirts and home accessories in red, white and black hues.