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Represent

Represent is a British luxury brand founded in 2011 by brothers George and Mike Heaton. The brand's garments are the embodiment of relentless effort, refinement and constant progression with the Initial 'R' logo remaining cemented in their distinct look. Represent's main collections fuse their DNA with consistent innovation of the brand, including the iconic Owner's Club range. Represent clothing is handcrafted and created with a purpose in mind including luxe t-shirts, hoodies, shorts and jackets to elevate your everyday attire. Invest in staple silhouettes with a range of hoodies and jumpers with minimal colourways such as black and grey or choose a bold blue style. Pair Represent Jeans or joggers with a statement tee featuring printed artwork designed to make everyday luxury unique. Complete your ensemble with fresh trainers that will elevate your look. This season, shop the Represent x Belstaff collab, for iconic pieces celebrating British Heritage.
RepresentMen's EngLAnd Graphic Short-Sleeve Oversized T-Shirt£85.00Represent 247Men's Team Tank Performance Gym Vest£52.00RepresentMen's Long Sleeve Plain Shirt£129.00RepresentBaggy Cargo Trousers£120.00RepresentWomen's Mid Rise Cotton Full Length Straight Leg Jeans£44.00Represent 247Men's Long-Sleeve Performance T-Shirt£65.00RepresentMen's Long Sleeve Patterned Shirt£100.00RepresentMen's Owners Club Cotton Oversized-Fit Zip Hoodie£170.00RepresentMen's Ramone Oversized-Fit 1/4 Zip Knitted Top£250.00RepresentMen's WorkShop Denim Straight Leg Jeans£90.00Represent 247Men's Quarter-Zip Long-Sleeve Performance Gym Top£85.00RepresentMen's Trucker Oversized-Fit Denim Jacket£139.00RepresentMen's Owners Club Cotton Long-Sleeve Oversized-Fit Rugby Shirt£115.00RepresentREP OWNERS CLUB MESH SHORTS£47.00RepresentREP SMART SWIM METAL INITIAL£47.00RepresentKids' Crest Cotton Short Sleeve Crew Neck T-Shirt£20.00RepresentMen's Cap Leather Low-Top Trainers£165.00RepresentMen's Oversized T-Shirt£70.00RepresentMen's Legacy Long Sleeve T-Shirt£98.00Represent 247Men's Performance Gym Vest£55.00RepresentMen's Low-Top Trainers£230.00Represent 247Men's Team 247 Trucker Running Cap£65.00Represent 247Men's Numbers Short-Sleeve T-Shirt£80.00RepresentMen's Baseball Cap£35.00RepresentWomen's Rep Fly Cropped Sweatshirt£68.00RepresentMen's Knitted Top£119.00RepresentWomen's Camo Relaxed Fit Cargo Trousers£119.00RepresentMen's Woven Tailored Tracksuit Shorts£45.00Represent 247R247 Ignite OTH Sn64£140.00RepresentMen's Baggy Cargo Trousers£139.00RepresentMen's Owners Cotton Mesh Jogger Shorts£65.00RepresentWomen's Initial Fitted Baby Tee£20.00Represent 247Men's Sevenfold Slim-Fit Gym Vest£95.00RepresentMen's All-Over Crochet Cotton Short-Sleeve Shirt£59.00RepresentKids' Jaw Breaker Graphic Cotton Short-Sleeve T-Shirt£47.00RepresentWomen's Mirage Silk Wide-Leg Trousers£86.00RepresentMen's Woven Tracksuit Shorts£52.00RepresentWomen's Polar Crew Neck Jumper£75.00RepresentWomen's V-Neck Built-In Bra 4-Way Stretch Slim Fit Tank Vest£35.00RepresentMen's Rep Golden Tour Oversized T-Shirt£80.00RepresentMen's Pinstripe Long Sleeve Patterned Shirt£139.00Represent 247Men's Performance Running Vest£60.00RepresentMen's Woven Tracksuit Shorts£115.00RepresentMen's Rally Suede Low-Top Trainers£149.00RepresentWomen's SD Micro Mini Dress£55.50RepresentWomen's Ranger Cargo Trousers£55.00RepresentMen's England Distressed Baseball Cap£75.00RepresentKids' Private Members Cotton T-Shirt£49.00RepresentWomen's Prowler Cut Out Top£44.00RepresentWomen's Swirl Lyocell Functional Pockets T-Shirt Dress£37.00RepresentWomen's Louie Mini Dress£58.50RepresentWomen's V-Neck Built-In Bra 4-Way Stretch Slim Fit Tank Vest£35.00

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United Kingdom

© 2026 The Flannels Group Ltd

The Flannels Group Ltd (FRN: 977237), trading as ‘Flannels’ is an appointed representative of Frasers Group Financial Services Limited (FRN: 311908) who are authorised and regulated by the Financial Conduct Authority as a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Limited and is subject to your financial circumstances. For regulated payment services, Frasers Group Financial Services Limited is a payment agent of Transact Payments Limited, a company authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution. Missed payments may affect your credit score and mean your 0% interest plans end. * Exclusive access to discounts on selected products for Frasers Plus customers before everyone else.