Represent

Represent is a British luxury brand founded in 2011 by brothers George and Mike Heaton. The brand's garments are the embodiment of relentless effort, refinement and constant progression with the Initial 'R' logo remaining cemented in their distinct look. Represent's main collections fuse their DNA with consistent innovation of the brand, including the iconic Owner's Club range. Represent clothing is handcrafted and created with a purpose in mind including luxe t-shirts, hoodies, shorts and jackets to elevate your everyday attire. Invest in staple silhouettes with a range of hoodies and jumpers with minimal colourways such as black and grey or choose a bold blue style. Pair Represent Jeans or joggers with a statement tee featuring printed artwork designed to make everyday luxury unique. Complete your ensemble with fresh trainers that will elevate your look. This season, shop the Represent x Belstaff collab, for iconic pieces celebrating British Heritage.
RepresentUnisex Rep Mini OC Ultra-soft Cotton Joggers£28.00RepresentUnisex Rep Mini OC Ultra-soft Cotton Joggers£44.00RepresentUnisex Rep Mini OC Ultra-soft Cotton Joggers£44.00RepresentUnisex Rep Mini OC Ultra-soft Cotton Joggers£39.00RepresentUnisex Kids Mini Owners Club Cotton Long Sleeve Oversized Fit Crew Sweatshirt£39.00RepresentInfants Mini Owners Club Hoodie£52.00RepresentInfants Mini Owners Club Hoodie£52.00RepresentInfants Mini Owners Club Hoodie£47.00RepresentMen's Step Stepped Cuff Tailored Trousers£60.00RepresentUnisex Kids' Logo Pull Over Hoodie£38.00RepresentCollar Short Sleeved Bowling Shirt£88.99RepresentUnisex Kids' Mini Cherubs Pull Over Relaxed Fit Hoodie£60.00RepresentUnisex Kids T-Shirt£37.00RepresentBaggy Cargo Trousers£211.40RepresentUnisex Thoroughbred T-Shirt, Distinctive Graphic£32.00RepresentUnisex Rep Mini OC T-Shirt, Branding Logo£28.00RepresentWomen's Storm Runner Chunky Trainers£125.00RepresentMen's Canvas Trainers£105.00RepresentMen's Canvas Trainers£149.00RepresentMen's X Low Trainers, Layered Design, Chunky Laces£68.00RepresentWomen's Rep Storm Runner Lightweight Mesh Trainers£85.00Represent 247Men's Quick Drying Pool Sliders£65.00Represent 247Men's Fast Neutral Running Shoes£125.00Represent 247Arc-1 Running Trainers£95.00RepresentMen's Panelled Canvas Chunky Sneakers£119.00RepresentMen's Panelled Canvas Chunky Sneakers£119.00RepresentMen's Heritage Low-Top Trainers£105.00RepresentMen's Heritage Low-Top Trainers£105.00RepresentMen's Initial Leather Lace Up Low-Top Trainers£98.00RepresentMen's Rep Alpha Wrap Low-Top Trainers£109.00RepresentMen's Cowprint Low Trainers£68.00RepresentMen's Low-Top Trainers£155.00RepresentMen's Low-Top Trainers£195.00RepresentMen's Low-Top Trainers£230.00RepresentMen's Pull-On Platform Chelsea Boots£80.00RepresentMen's Work Chelsea Boots£80.00RepresentMen's Chelsea Boots£68.00RepresentMen's Virtus Chunky Sole Chunky Trainers£95.00RepresentMen's Chunky Trainers£60.00RepresentMen's Chunky Trainers£68.00RepresentMen's Chelsea Boots£68.00RepresentMen's Straight Leg Jeans£80.00RepresentMen's Leather Tote Bag£115.00RepresentMen's Denim Straight Leg Jeans£58.00RepresentMen's Rep Tech Technical Fabric Cargo Trousers£95.00RepresentMen's Long-Sleeve Patterned Shirt£139.00Represent 247Arc-1 Running Trainers£95.00RepresentUnisex Rep Mini OC Ultra-soft Cotton Joggers£44.00RepresentRep Owners Cap Sn64£55.00RepresentMen's Short Sleeve Bowling Shirt£105.00Represent 247Men's 247 Nylon Training Pants£105.00RepresentMen's Rep Workshop Relaxed Fit Cargo Trousers£60.00

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© 2026 The Flannels Group Ltd

The Flannels Group Ltd (FRN: 977237), trading as ‘Flannels’ is an appointed representative of Frasers Group Financial Services Limited (FRN: 311908) who are authorised and regulated by the Financial Conduct Authority as a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Limited and is subject to your financial circumstances. Missed payments may affect your credit score. * Exclusive access to discounts on selected products for Frasers Plus customers before everyone else. For regulated payment services, Frasers Group Financial Services Limited is a payment agent of Transact Payments Limited, a company authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution.