AW24: The Womenswear Trends To Know

AW24: The Womenswear Trends To Know

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The Womenswear Trends To Know

Going green, foodie treats and all-out sparkle: journalist Tora Northman introduces the key AW24 trends to have on your radar.


The Autumn/Winter 2024 season was filled to the brim. Milan had 56 physical shows, London Fashion Week celebrated its 40th anniversary, and Paris Fashion Week was the busiest yet with 75(!) shows. It truly felt as if fashion is back – and the collections proved that there’s plenty to be excited about.

We saw debut collections from Seán McGirr at Alexander McQueen and Adrian Appiolaza at Moschino, as well as exciting second collections from Sabato de Sarno at Gucci and Stefano Gallici at Ann Demeulemeester. We also got plenty of celebrity moments, including ASAP Rocky and Julianne Moore at Bottega Veneta (who knew we needed this combo?), Cher at Vetements, Serena Williams at Off-White, Anne Hathaway at Versace and so many more.

It was an exciting season with plenty of moments, and after digesting it all, we’re taking a look at some of the key trends to emerge from the many collections that hit the runway this season.

Going Green

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Green was spotted throughout the AW24 collections, from Ferragamo’s muted olive tones and Burberry’s army green influences, to Gucci’s neon green accessories. At Alexander McQueen, Seán McGirr also featured plenty of neon. Guests were seated on neon green couches and were given blankets in the same colour to make it through the Paris cold. The colour was also present in the collection in the form of subtle undershirts as well as a full cable-knitted three-piece and one of the rigid metal dresses that rounded up the runway show.

Whether you’re committed to the full neon look or not, there is an abundance of green to choose from. And on the bag front, Acne Studios’ Bowlina, as well as the Gucci Jackie bag, have both gotten the acid green upgrade.

Lastly, if you’re looking for statement pieces, Miu Miu went all out with the green; from full neon sets to bold skirts with pink flowers. Green is undoubtedly the colour of autumn.

Sequins, Sparkles and Everything In-between

If you’re living in the UK like me, you’ll know that the Autumn/Winter season is always bringing the gloomiest weather. Grey skies and rainy days really dull my shine, but this season’s runway shows proved that nothing gets you through the winter like a little bit of sparkle.

Jil Sander styled multiple looks with glittery headpieces, as well as scarves made from the same material. 16Arlington’s textured silver skirt and dress is still living rent-free in our heads, and Ferragamo’s sparkly yellow gown that Mona Tougaard closed the AW24 show in,are guaranteed to become the season’s hottest pieces.

Coperni decided on bold sequin dresses, and Vetements went for the grand slam by closing its show with over 10 different sparkly outfits ranging from bedazzled suits and oversized dresses to a red skin-tight gown worn by Desperate Housewives actress Marcia Cross as she closed the show.

What are we waiting for? There’s no better time than the present to add some sparkle to our lives – it’s much needed.

Time of the Thigh-High

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The higher the boot, the better. At Gucci, we saw Sabato de Sarno bring back the house’s signature riding boot in a new style, as well as thigh-high leather boots that are guaranteed to become an autumn staple – especially considering the boots also come with a flat sole option, another trend that was visible throughout the AW24 collections.

At Versace, boots that ended well over the knee were a prominent feature in the collection, but with a slight Western influence, showcasing the natural evolution of the #cowboycore trend that has been everywhere for the past few seasons and is reaching fever pitch in the zeitgeist thanks to the likes of Bella Hadid and her new cowboy boyfriend and Beyoncé and her new country album incoming.

Fendi also showed thigh-high boots in multiple luxury leather colourways, and Burberry’s collection featured skin-tight options with an exaggerated sole. Basically, there’ll be no shortage of thigh-high boots come fall, and we’re already sweating thinking about choosing our favourite pairs.

Back to black

For the Autumn/Winter 2024 season, colour has been left in the past. We’re going back to black, and we’re looking to RSVP to all the black-tie events because – for once - there are too many good looks to choose from. At Maison Valentino, Pierpaolo Picciolo showcased an entire collection of black pieces ranging from perfectly tailored suits to sheer gowns and sexy leather gloves. At Dolce & Gabbana, the whole collection was themed around the classic tuxedo – which of course featured plenty of black – with feminine takes on the signature piece.

And, of course, Stefano Gallici’s Ann Demeulemeester collection gave us plenty of black options to choose from, such as silky slip dresses and and structured leather jackets. Versace also ended up showing a bunch of dark looks on their runway, including fitted corsets and tailored blazers that drastically contrasted its pastel-filled Spring/Summer 2024 collection that’s currently on shelves.

Fur, fur and more fur

The mob wife trend has been a hot topic over the past few months, and it shows no signs of slowing down. The AW24 runway featured plenty of faux fur, ranging from accessories like 16Arlington’s exaggerated collars and Dries van Noten’s fluffy bags, to Burberry’s fur-trimmed jackets and coats. Fur comes in all colours, shapes and sizes this season, and it’s without a doubt a trend that is here to stay.

At Ann Demeulemeester, shearling collars and coats were in focus, adding a different texture and feel to the ever-growing trend. The most extreme take on the style unsurprisingly came from Diesel, where Glenn Martens experimented with multiple colours of fur, creating plenty of dimension by adding wispy fur trimmings to bags and tops, as well as creating full head-to-toe looks from the material.

Lastly, Jil Sander’s long-haired shoes are set to become a big favourite during the Autumn/ Winter season – you’ll definitely need to avoid the rain, though.

An Appetite for Fashion

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Food is fashion, at least that’s what Jonathan Anderson said when he made a bag that looks like a bunch of asparagus for his Loewe collection. The collection also featured a selection of food-inspired prints, and at Moschino, there was a bag that literally looked like a baguette. At Bottega Veneta, a fish-shaped purse in the label’s signature interaccio leather became an instant classic. We’re definitely not starved of choice at this buffet of fashion.




These are the trends to know from fashion week, straight off the streets of Paris, London and Milan.




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